How AI assistants decide which brands to name
Field notes on AI search visibility, GEO and AEO: what is measurable, what moves the numbers, and what is still guesswork.
AI search visibility for Indian brands: where to start in 2026
How Indian brands can improve visibility in ChatGPT, Gemini and Perplexity: local questions, languages, local sources and measuring results in India.
How to track your brand mentions in ChatGPT, by hand and at scale
Learn how to track brand mentions in ChatGPT: build a question set, record answers, repeat runs and measure mention rate, position and sentiment.
AI brand visibility: the five metrics that matter and how to read them
The five AI brand visibility metrics to track: mention rate, position, sentiment, citation share and consistency, and what each one tells you to do next.
Answer engine optimization checklist: 15 checks before publishing
A practical AEO checklist: 15 checks for structure, answers, schema and sources so your pages are easy for search and AI assistants to extract and quote.
How agencies can report AI visibility to clients, step by step
How to report AI visibility to clients: choose metrics, set a question set per client, show trend and sources, and turn results into actions each month.
What is an AI visibility checker? What it tests and what it cannot
An AI visibility checker shows whether AI assistants can find and quote your site. Here is what a free check tests, what it misses and how to read the result.
AI visibility platform vs tracker vs checker: which do you need?
A checker tests your site once, a tracker measures mentions over time, and a platform adds workflow. Here is how to choose between them for your team.
Best AI visibility tools: 9 criteria for comparing them fairly
Comparing AI visibility tools? Use these nine criteria: engine coverage, data source, run control, stored answers, pricing, reporting, exports and more.
Generative engine optimization tools: the 4 types and what they do
GEO tools fall into four groups: trackers, auditors, content tools and citation tools. See what each does and which one to buy first.
How to run an AI visibility audit in one afternoon
A step-by-step AI visibility audit: pick your questions, test five assistants, check technical access and cited sources, then rank fixes by impact.
How to measure share of voice in AI answers
Share of voice in AI answers compares how often assistants name you against your competitors. Here is a method that survives scrutiny from a client.
How to get cited by AI assistants: a source-first playbook
AI assistants ground answers in sources. This playbook shows how to find the domains they cite in your category and earn a place among them.
GEO vs SEO vs AEO: what actually differs (and what to do about it)
SEO ranks pages, AEO wins the answer box, GEO gets your brand named by AI assistants. Here is how the three differ and how to work on all three at once.
What is AI search visibility? A practical guide for brands
AI search visibility is how often ChatGPT, Gemini, Claude, Perplexity and Grok mention your brand in answers. Here is how it works and how to measure it.
More guides are in progress. Each one is written from what the product actually measures.